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(5110+ reviews)

Our Story

In the early 2000s my wife Stacie and I were raising our young family in Green Bay when we started looking for our next adventure. At that time Stacie was working in interior design (which she is still passionate about) and I was working for Trek in product development, and participating in competitive cycling. We wanted to do something where we could work as a team and use our excitement about cycling to bring more people into the sport.

So, in the spring of 2005 we had an idea for a bike shop which would merge the traditional family shop with the world of high performance cycling, and in early spring of that year we purchased Stadium Bike Green Bay. In the following years, we have been fortunate to watch our company, and our family flourish. We added 4 more stores to the Stadium Bike family and were able to watch our children learn and work in the shops.

Our focus has not changed since the first days. We are a family bike shop with a performance flair. We are here for all riders, to bolster experiencing the simple pleasure of a bike ride. If you ride faster or slower, ride long or shorter distances, and choose paved or unpaved rides, we are here for you. Thank you for your business. We look forward to guiding you on your next ride.

-Randy and Stacie Bailey

Five Locations, One Community

Our cyclist community has since grown to five full-service bike shops in Green Bay, Sheboygan, Stevens Point and Wausau. At each location, you’ll find our friendly, expert team ready to help fuel your passion with helpful guidance, professional fittings, tune-up and repair services and a full inventory of Trek and Electra bikes, gear and accessories. Our techs are highly trained and just as passionate about cycling as you!

Find your nearest Stadium Bike or Trek Store location and stop in today!

Our Locations

Bikes, Gear & Accessories

Shop our full inventory of high-quality Trek and Electra bikes, accessories and gear. You can also get your order shipped to your home or the nearest Stadium Bike or Trek Store.

Shop Online

Advocating for Safer Cycling

Here at Stadium Bike and our Trek Stores, we’re committed to promoting cycling as a lifetime activity and helping to improve access to safer places to ride in each of our communities.

Our advocacy efforts aim to shape and improve the local cycling infrastructure in Green Bay, Wausau, Stevens Point and Sheboygan for years to come.

Our shops have supported rides like the Titletown Bike Tour and Door County Century. We’ve also been actively involved with the Governor’s Challenge Bike and Pedestrian Advisory Board and proudly support Trek’s 1 World 2 Wheels Program.

Why Buy From Us?

Selection & Fit

Our expert staff is here to help you find the perfect bike, size and fit for your needs with our wide range of bikes for beginners, pro riders and everyone in between.


Not loving your bike? No worries. We firmly stand behind the quality of our bikes and if you have any concerns, simply bring your bike in and we’ll make it right.

Tech Support

Each of our bikes is assembled by a professionally trained mechanic in our Tech Center and comes with a sixth-month break-in period in which free adjustments can be made.

Test Rides

You don’t have to leave with a bike you haven’t ridden. We have parking lots at each location for you to test different bikes and determine the perfect ride for you.

Our Team

We’re a community of cycling enthusiasts who love helping our customers as much as we love hitting the bike trails. Need some assistance finding a bike, maintaining your ride or finding the best local bike areas? We’re here to help.

Need Assistance?

No problem! Whether you need guidance in finding the right bike, repairing broken equipment or answering your general cycling questions, our knowledgeable team is here to help. Just give us a call, send us a message or stop in for expert assistance.

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